Is SEO Dead Or 2025 Might See A Revival of Blogs? There Is A Twist

Blog content has seen some downfall recently with videos taking over the content market. However, with AI-organized search results, Google might give blogs a chance again in 2025. Here, I discuss how blogging can come back in 2025 and what can we do to win when that happens.

blogging may come back in 2025

Blogging traditionally used to be about generating revenue more than marketing your brand. Bloggers had multiple sources of revenue including ads, affiliate marketing, sponsored articles, etc.

But if your blog had most of its traffic generated via Google Search, you are probably one of the million victims of Google updates and are under the assumption that blogging is dead.

Traditional blogging is having a hard time being worth the time and effort it takes now.

Suppose your source of traffic is non-search, which means you are getting traffic from social media, newsletters, or aggregators like Google Discover and Google News. In that case, I congratulate you on being alive more than ever.

But if the majority of your traffic used to be via search engine clicks, then you probably took a major hit in the 2024 updates and are now unsure about where text-based blogging is headed.

Blogging Isn’t Dead in 2025, It’s Re-Incarnated

I have a piece of good news for you- Blogging isn’t dead. You can still make a decent income blogging but not as easily and traditionally as you did.

2024 revealed to us how much Google has changed now. Google is now going to treat business or service websites as favorites instead of a mere content-based website. The duty of providing information- and this is my personal opinion, Google is going to keep to itself through AI overviews or AI-generated media.

Google’s focus on Search Generative Experience or SGE has given rise to zero-click searches. People are getting their answers directly in the featured snippet and that takes away the traffic from websites that provide nothing but content.

For a long time now, Google has been warning webmasters and content marketers to identify user intent and make their websites according to the expected user experience.

Then, in recent updates, Google cleaned websites that didn’t fulfill user intent of their target audience and that is why most of the blogs that didn’t have any service or business to offer disappeared from the search results.

Google clarified that many SEO practices are now dead. Keyword stuffing, low-quality link building, over-optimizing for keywords, and relying on ranks rather than gaining topical authority- Google has banned lots of these practices strictly in recent updates.

You cannot just write anything and then expect SEO to do the rest. Google isn’t looking for that kind of content anymore. In 2025, we will see big changes in where Google seeks certain kinds of information.

You already know that Google made a deal with Reddit to use their content for AI training. This tells us that Google treats Reddit’s content as acceptable information and so we all noticed the rise of Reddit threads in search results in 2024.

That brings me to my point- Is blogging dead in 2025? No! Blogging is going to be reborn in 2025. And this is how you can make a successful blog in this new age of blogging:

Start blogging on platforms that Google favors now

It’s time you start accepting some censorship and give up some control if you want to continue being a blogger.

Medium is on the rise now and if you are not noticing this, you are not observing things as clearly as you should.

I decided to try Medium in October and started posting some content there. I wrote about 20 long-form articles. Medium gave me 280 followers in the first month and about $45 in Medium Partner Program income. Doesn’t sound as bad.

My Medium Stats as of November 2024
My Medium Stats at the end of November

But the best part? One of my articles went into Google News and I got about 200 clicks from there. That told me how powerful Medium was becoming.

(Note: It didn’t get counted as reads on Medium because the content was paywall-protected but I saw a rise in views and I could see Google News as the referrer.)

If I started my own website today and wrote 20 posts in one month, I wouldn’t expect those to get me any traffic from Google News, and that too without any hassle of marketing my content anywhere at all.

So yeah, I mean this- Choose Medium for your next blog, and instead of looking to get revenue from ads, affiliates, or sponsorships, market yourself as an industry expert there.

Gain followers, join the Medium Partner Program, and seek clients or jobs.

Medium Partner Program isn’t going to make you rich and most of the Medium members don’t make anything more than $40-$50. But you can get Medium’s authority in Google Search and ranking your content will become much easier for you.

From SEO’s perspective too, publishing on Medium is very helpful.

Google has often highlighted the importance of E-E-A-T which means Google looks for content from expert and trusted people.

If your Medium content ranks for a keyword, Google will still identify you as the author of that article and that will help you in being taken as an expert in the niche.

You also don’t have to worry much about various on-page SEO factors like fixing core web vitals. You get rid of additional worries like page-indexing problems. Most of the big platforms have these issues already covered.

Medium can also help you in targeting featured snippets and overcoming the issue of zero-click searches.

So writing on multiple platforms should be a must for your SEO plans in 2025.

Another practice that will work in 2025 is what Ahrefs implemented to gain organic traffic. They also posted that on YouTube for us.

Sam Oh, VP of Marketing at Ahrefs, also makes videos for Ahrefs on YouTube. He often shows practical implementations of his SEO strategies. In one of the videos, he showed how Ahrefs gained traffic by creating free tools to attract visitors.

In another video, he highlighted how a product review website was staying on top of SERPs by providing comparative shopping options for the products they reviewed instead of just adding one affiliate link.

Continue reading after this video

YouTube player

Here is how you can implement both of those practices on your own website’s blogs.

Write blogs designed for more than just reading

This one method can change the blog section of your website completely.

I am assuming that you are going to continue having a blog even if you write on Medium or another similar platform. In that case, how do we make sure that Google loves your blog?

Since I already mentioned how Google doesn’t want your blog to just be filled with texts and prefers a service over just high-quality content; I am going back to the method Ahrefs used to boost their organic clicks- Creating free tools.

I created a tools section on my website too where I feature free tools to help my visitors do more than just read my content. I created a free brand name generator tool that lets you choose from 5 major brand name generators using the same form.

To add credibility and show my unbiasedness, I added how those 5 tools differed from each other. I added their comparison for users to get more than just brand name generation. I gave them choices. Google loves it when you give users the choice of options.

If you watched the video above, you would have gotten the idea of how Google rewards your website for having more than one option for users. Google considers this as part of a good user experience.

Both of these methods help your content to be more than just a book. Instead of telling users how they can do something, you are giving them the service itself. That doesn’t only improve the user experience but also gives your website a topical authority.

If you are just providing instructions, people eventually need to go back to Google and look for someone who can provide that service too. That tells Google about your website not being a solution for the user’s problem.

  • If you are reviewing a product, add options for users to buy the product with as many vendors as possible.
  • If you are writing instructions or How-to guides, give them the option to take action on that instruction too.
  • If you are blogging about a place or a recipe, you can add an option to book tickets/hotels or buy the ingredients of your recipe.

And don’t do that just for keyword stuffing or affiliate income by adding one affiliate link. Instead of over-optimization for focus keywords, provide quality content and a good user experience.

For example, provide them options to choose from multiple vendors, and products by multiple brands and provide a filter for basic product features.

When I say that blogging is going to revive in 2025, I mean that blogs will rise back but only if they focus on what’s working. Why do I think blogs with rise back?

Because Google is bringing AI-organized search results. I know you think I am going insane for suggesting that AI-organized search results shall revive blogs, but that’s where you might be wrong.

Here’s why I think 2025 will bring back blogs.

AI-organized search results can bring blogging back

Now, I think that AI-organized search results may open new doors for bloggers. I observed the samples that people are posting about AI-organized search results.

What makes me hopeful about blogs in 2025 is the fact that Google is now letting the search results have more than just 5-10 results as we see now. We see the search results being cluttered with most of the space taken by non-blog results like videos, maps, local listings, forums, etc.

This is a major reason why CTR for blogs is so low now. People usually end up visiting Reddit for everything as it always ranks on top as one of the web results.

AI-organized results might create a space for bloggers to get their quota of SERP. One of the sections that Google currently shows is “What People Are Saying”. It looks something like this-

sample of organized google search result

In AI-organized search results, we are going to see more result sections like this. It means that overall space for content might just increase. It also means that companies will invest more in SEO to gain spots among these AI-organized results.

2 of the 3 results shown in this section are web results which means you can get there too. And these are not Google News results for which you need to be considered a news website. These are either reviews or discussions. You have all the chance to get a space for your blog in these sections.

In AI-organized search results, more sections like these are going to be featured. Each section will give you a chance to be featured in the search results even if you are writing about just one variant of the searched keyword.

If you want your content to appear in new AI-organized search results, you need to regularly update your content based on consistent SEO audits. With AI-organized results, you need to refresh your algorithm-understanding.

As always, regular content updating should be the first part of your on-page SEO.

It goes back to the same theory. See what a search result looks like and then instead of covering all the related topics like you do now, cover the actual intent for that keyword and try to gain a position in one of the organized sections.

SEO isn’t dead and it’s not dying in the near future. To be frank, I see a rise in SEO investments by brands in 2025. Any brand that is serious about long-term presence on the Internet should focus on investing heavily in SEO strategies.

Paid ads are good for getting sales, but not for brand-building. Organic SEO is still the way to build brands that last longer and stronger.

Blogging in 2025 is going to provide you opportunity, but not if you are not observing.

If you think you need help, you can talk to me and we can grow together by learning a thing or two from each other.


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